This year’s timely rains are bringing Texas a fruitful recovery of its pecan industry. So much so, Texas is expecting a pecan yield two times bigger than last year’s. Agricultural officials expect Texas to produce 65 million pounds of nuts!
Under usual economic circumstances, a greater supply would mean a lower cost. But this will not be the case this holiday season. The nut indigenous to Texas land and pivotal to Thanksgiving Day feasts has a new market—China. In fact, last year the U.S. exported roughly 80 million pounds of pecans to China. The increase of international interest in the pecan is expected to keep demand high, and thus retail prices up for the American consumer.