The Alamo Drafthouse has taken yet another step to craft their image as a place for cinephiles, where politeness and respect for movie purists is of upmost importance. Their “Don’t Talk/Don’t Text” ethos has adopted another degree of enforced manners -- punctuality.
On its blog, the Drafthouse writes:
“Quite simply, no one will be seated once the film has begun. If you show up after the feature starts, you have missed it. The plane has left the terminal.”
House lights dim, theater doors shut. And this includes pre-show trailers. Caught behind some congestion on the way to the Drafthouse to catch a flick? Might as well turn around. In a traffic-riddled town, public feedback on this major decision has been mixed.